Samsung Electronics hit off its IFA 2018 press conference in Berlin by describing its vision for the next era of connected living. Across the course of the next hour, through presentations showcasing its latest appliances, TVs, displays, soundbars and more, the company demonstrated how its advancements in AI, IoT, including 5G technologies are helping to turn that vision into a reality.
The start of the event, HS Kim, President, and CEO of Consumer Electronics Division, Samsung Electronics, set the stage for the exciting announcements to follow by inviting guests to “sit back and open your mind to the power of Samsung innovation.” He then discussed the company’s commitment to developing products also services that harness the power of cutting-edge technologies to add convenience to everyday life.
Patrons treated to up-close looks at some groundbreaking Samsung innovations, including the new QLED 8K, as well as Samsung’s cutting-edge Micro LED screen, The Wall; a new 49-inch version of The Frame; two new premium soundbars, the HW-850 and the HW-950; and the newly launched Galaxy Note9. The company also explained how insights garnered from the European market helped it improve a diverse range of intelligent appliances, including its Family Hub refrigerator, Dual Cook Flex, and QuickDrive™ washing machine.